Post Graduate Program in Digital Marketing Strategy and Planning

Learn Specialization Topics from top Industry experts and get ahead in your career

100% Placement Assistance | 1000+ Hiring Partners
1900+ Learner's Enrolled | Rated 4.9 / 5 from Learner's

100% Placement Assistance
1000+ Hiring Partners
2400+ Learner's Enrolled
Rated 4.9 / 5 from Learner's

About Post Graduate Program in Digital Marketing Strategy and Planning

Digital Marketing has revolutionized the ways businesses are conducted- making it more human-centric. Targeted Marketing has become more powerful, reaching the audience on Platforms where they are present, by using effective marketing strategies. In this Course, you will learn how to apply Digital Marketing Techniques and Tools to achieve your marketing goals. You will also learn about WordPress Website Designing, Planning Marketing Strategies, Digital Content Writing, Digital Creatives Designing, and other aspects of marketing. The most updated Curriculum will help you in your Preparation for more than 15 Industry Certifications in Digital Marketing

Key Highlights

Course Start Date:

18th Jan, 2021

Course Duration:

8 Months

Mode of Delivery:

Multiple Delivery Mode

No. of Hours:

750 hours


3 Months Live Projects


Basics to Advanced

Important Things to Know About Digital Marketing Strategy and Planning

Growth of Digital Marketing

India is one of the largest and fastest-growing Digital Marketing Industries in the world. According to Business Standard, Digital Marketing Industry is expected to constitute for more than half of the entire economy in the next ten years. By eliminating every challenge that existed in the Traditional Marketing and crossing boundaries, Businesses are now able to see beyond their Business goals and connect with global customers in more meaningful ways.The Digital Marketing Industry is no doubt looking very promising in India and offers an exciting and lucrative career for young and experienced Professionals with Specialized Skills.

Careers & Remuneration in Digital Marketing

Digital Marketing is a dynamic sector in terms of new technologies and diversified employment opportunities. India is said to have over 2.5 Lakh Digital Marketing Job Openings at present. The best thing about a Digital Marketing job is that it finds its place in any and every domain and industry. The average salary of a Digital Marketing Expert in India is between 8- 18 Lakhs at different experience levels, but it can also go as high as 35 Lakhs in certain companies based on the candidate's capabilities. Alluring, isn't it?

Learner's Advantage

Get a Degree from Jain (Deemed-to-be University)

Jain (Deemed to be University) - One of the Top Ranked Universities in India that offers a Certificate upon Course Completion

Crafted Carefully

Course Curriculum is Designed and Developed by Top Notch Academia and Industry Professionals. Get Trained According to the latest Industry Requirements

Expert Facilitators

Learn from Passionate and Experienced Subject Matter Experts from Industry & Universities

Hands-On Learning

Gain Hands-On Experience through Case Studies, Projects and Practice on latest Industry Demand Tools and Business Applications

Weekly Assignments

Assignments at the end of each Module ensures efficient learning and reinforcement of concepts

Live MasterClass

Get Access to Live Master Classes delivered by Industry experts on latest industry Trends

Program Support

A Dedicated Team of Experts to attend your Academic Queries


Work with a Dedicated Student Mentor from Industry providing support with every step of the way. Get Expert Advice on the Right Career Path

24 x 7 LMS Access

Gain 24 x 7 access to our Learning Management System - Learn Anytime Anywhere and on Any device

Career Support

Personalized Resume Building and Regular Mock interviews

Placement Assistance

Placement Assistance with Hiring Partners through Connect To Careers Job Fairs and Connect To Careers e-Hire Portal

JGI Connect

Become an Alumni of JAIN (Deemed-to-be University) and Network with over a Lakh of our Alumni on JGI Connect

Who Can Learn


Get trained in industry-relevant skills and Interact with Mentors across multiple industries and enhance your learning through Certifications.Get rewarding Job offers from top companies and Kickstart your career.

Working Professionals

Upskill & Prepare Yourself for Senior Positions or Transition to new roles by gaining in-demand Skills. Experience seamless Integration of Theory,Practicals and Continuous Evaluation of your Progress by Mentors.

Program Curriculum

  • What is Marketing?
  • Importance of Marketing
  • Principles of Management
  • Types of Marketing
  • Marketing Strategy
  • Business Communication & Information Systems
  • Consumer Behaviour
  • Marketing Channels
  • 4Ps of Marketing
  • SWOT Analysis
  • Fundamentals of Strategy
  • Growth Strategy
  • Understanding Marketing Funnels
  • All About Content Writing
  • Basic to Advance of Graphic Designing
  • Professional Video Editing & Designing
  • What is Digital Marketing
  • Digital Marketing Possibilities
  • Traditional Mearketing & Its Disadvantages
  • Advantages of digital medium over other media
  • Customer Personal
  • Market Research - Primary & Secondary
  • Advantages of digital medium over other media
  • Digital medium in today's marketing plan
  • What is Search Engines?
  • Types of Search Engines?
  • How Search Engines Work?
  • Top Search Engines in the World?
  • How to Choose the Best Search Engine for any Business?
  • Digital Marketing Terminologies
  • What are leads and conversions?
  • How the Leads and Conversions are Generated?
  • Understanding buyer persons
  • Selecting the right targeted audience
  • What are Keywords
  • Types of Keywords
  • How to choose the best format of keywords
  • Manual keyword research methodology
  • Tools to do keyword research
  • Keyword research competitor analysis
  • Shortlisting the best performing keywords
  • Keyword research reporting
  • What is Content Writing
  • Importance of Content Writing in Digital Marketing
  • How to understand the customer requirement
  • How to Write Content for Website, Blog and Articles
  • What is Ad Copy?
  • Types of Ad Copy
  • How to Write Attractive Ad Copy
  • Ad Copy A/B Split Testing
  • What are Creatives?
  • Importance of attractive creatives in Digital Marketing
  • How the Creatives has to be Designed for Digital Marketing?
  • Dimensions & Sizes for Digital Marketing Collaterals
  • Tools for Designing Digital Marketing Creatives
  • Designing of Creatives for Digital Marketing
  • Canva Tool
  • Adobe Photoshop
  • What is website?
  • Types of website?
  • Importance of website
  • What is URL?
  • Parameters of URL
  • What is Domain?
  • How Domain Works?
  • Types of Domain
  • List of domain providers
  • Finding the roots of domain (WHOIS)
  • Introduction to Websites
  • Difference between Website and blogs
  • Importance of Websites
  • Pre-requisites for a website
  • Elements of Website
  • Website Layout Planning
  • Building a wireframe for the Website
  • What is Domain, Sub-Domain, and Hosting
  • What are TLD’s and Domain Extensions
  • Shared Hosting Vs Dedicated Hosting
  • What is Search Engine?
  • History of Search Engine
  • Types of Search Engine
  • How Search Engine Works?
  • What is Crawler?
  • How Crawler Works?
  • What is SERP?
  • Introduction To SEO
  • Ranking Statistics
  • What is Title
  • Importance of Social Media
  • Social Media for Personal Branding
  • Choosing Right Social Media Platform for your Personal Branding
  • Social Media for Business
  • Choosing Right Social Media Platform for your Business
  • Different Social Media Channels & Benefits
  • Difference between Profile and Page
  • Page Creation for Personal Branding
  • Page Creation for Business
  • Facebook Page Optimisation
  • Planning & Designing Creatives for Facebook Page
  • Hacks to increase likes for Facebook Page
  • Content Statergy for Facebook Page Engagement
  • Creation of Social media calendar
  • Facebook Insights for Analysis
  • Automation of Facebook messenger to increase responsiveness
  • How to grow on Instagram
  • Different types of Accounts
  • Instagram Business account
  • Power of Hastags
  • Optimisation for Personal Branding
  • Optimisation for Business Branding
  • Benefits of IGTV
  • Hacks to increase Instagram Followers
  • Hacks to increase engagement
  • Using Instagram stories effectively
  • Creating effective LinkedIn Profile
  • Linked In Profile optimisation
  • Do's and Dont's on LinkedIn
  • How to Increase relevant connections
  • Content Planning for LinkedIn to increase Engagements
  • Profile Optimisation get better job oppurtunities
  • Linked Optimisation for Personal Branding
  • Creating and Optimizing LI company page
  • Content Statergy for LinkedIn Page Engagement
  • Budgeting and choosing the right bidding statergies
  • Creating Brand on Twitter
  • Dashboard overview
  • Hashtags marketing
  • Statergies to create an engaging tweet
  • Twitter ads campaign creation
  • Twitter marketing and its components
  • Twitter analytics
  • Planning Social Media Calendar for all platform
  • Analysing different case studies to optimise cost
  • Increasing ROI by implementing best practises
  • Competitor analysis to cut the learning curve
  • About Search Engine Marketing
  • Why SEM? Benefits
  • How SEM Works? Auction Process
  • What kind of industries can use SEM?
  • Why choose SEM over other DM Channels
  • Where Goods Ads are shown? (Types of network)
  • Understand the Google Ads Policy
  • Requirements to set up an Account
  • Creation Of Google Ads Account
  • Billing Settings
  • How to improve the campaigns performance after looking into the reports
  • Some factors to be looked into:
  • Budget and bid changes/ adjustments
  • a look into the keyowrd and the match types implied
  • Test with ad copies/ Ad formats
  • Targeting options: include/exclude (device, location, keywords, interest, demographics ,etc) look into search terms and Auction Insights reports
  • Case studies
  • Template/ scenarions on how to create a Google Ads propsal based on the Client's requirements
  • Points to consider : Goal, Budget,Bid, Campaign type, Period of the Campaign
  • How to Create Effective Search Ads by doing competiotor analysis
  • Introduction to Web Analytics
  • Importance of Web Analytics
  • Google Analytics Dashboard setup
  • Embedding tracking code on a website
  • Difference between Account, Property, and views
  • Defining KPI’s
  • Measuring KPI’s
  • Real-time data tracking
  • Understanding Consumer Behaviour through Audience insights
  • Customer Lifetime Value Metric Report
  • Intro to Youtube Marketing
  • Importance of Youtube
  • Importance of Video Optimization on Youtube
  • Importance of Video Marketing
  • How to monetize through Youtube?
  • How to create and Set up a Youtube channel
  • Channel Customization & Settings
  • Youtube Channels
  • Youtube Community
  • Youtube Stories
  • Understanding Email Marketing
  • Creating a Contact Management and Segmentation Strategy
  • Sending the Right Email
  • Creating a High-Performing Email
  • Understanding Email Deliverability
  • Outlining the Design of Your Marketing Emails
  • Analyzing Your Marketing Emails
  • Testing Your Marketing Emails
  • Developing Relationships With Lead Nurturing
  • Introduction to eCommerce Marketing
  • Platforms to develop eCommerce Site
  • 7 steps to start an eCommerce site.
  • Introduction to Shopify
  • Setting up a Shopify account
  • Adding products to Shopify & create categories
  • Setting up themes to the Shopify account
  • Shopify Payment Gateway Integration
  • eCommerce best practices
  • Introduction to WooCommerce
  • Website types & terminologies
  • The Art of Pitching
  • Product Positioning
  • Pricing Models
  • Negotiation techniques
  • Structuring Sales proposals
  • Customer Service Concepts
  • Managing Customer
  • Automate Routine Tasks
  • What is Affiliate marketing
  • Benefits of Affiliate Marketing
  • Key Terms of Affiliate Marketing
  • Affiliate Marketing Process
  • Become a Merchant
  • Become a Publisher
  • Comissiona & Costing Techniques
  • Sekecting Product
  • Choosing a Platform
  • Marketing Product
  • Introduction to Blogging
  • Choosing blogging platform
  • as a blogging platform - its pros and cons
  • Setting up account and buying of domain
  • Creation of Wordpress Post
  • 5 Step plan to succeed in blogging
  • Role of analytics in blogging
  • analytics
  • Self hosted WordPress Blog on your domain
  • Benefits of self hosted WordPress blog
  • Blog monetization
  • Explaining Google Adsense
  • Setting up Google Adsense account and integration with the website
  • Best practices for maximum returns
  • Blog monetization
  • Explaining Google Adsense
  • Setting up Google Adsense account and integration with the website
  • Best practices for maximum returns
  • Introduction to Influencer Marketing
  • Case Study
  • Best Practices
  • Business benefit from influencers
  • Best platforms for starting influencer marketing
  • What is SMS
  • History of SMS (RCS & SMS)
  • SMS Vs Email
  • Get Permission
  • GDPR for SMS
  • Getting A Commercial SMS Platform
  • Types of Commercial SMS
  • Building Interactive Content
  • Keywords & Shortcodes
  • Call-To-Action
  • Introduction to marketing automation
  • Problems statement
  • Benefits of marketing automation
  • Marketing automation platform
  • Core feature
  • Lead Capture & Nurturing Automation
  • Sales Acceleration Concept
  • Marketing Analytics
  • Setup for Marketing Automation
  • Website & Landing Paget Automation
  • Importance of content marketing
  • Types of Funnel
  • Goals and Metrics
  • Content Calendar
  • Customer Persona
  • Developing Content
  • Blog & Marketing Blog Content
  • Writing Powerful headlines, Post, Callto Action
  • Landing Page, Sqeez Page & Lead Magnets
  • Forms of Content
  • What is ORM
  • Importance of ORM
  • Case Study of ORM
  • Scenario Practice
  • Responding to Customer Feedback
  • Resolving a Review
  • Conflict Solving
  • Review Removing Technique
  • Competitor Monitoring
  • Social Monitoring
  • Introduction to Marketing Funnel and its Importance
  • Core Elements of Marketing
  • Strategy vs. Tactics
  • Front-end vs. Back-end Marketing
  • Core Elements of a Funnel
  • All About Growth Formula
  • Understanding Product Market Fit
  • What is Lead Magnets
  • Optimize the Tripwire Offer
  • Understanding & Implementing Exit Offers
  • Quora Profile Setup & Optimization
  • Quora Research
  • Question and Answer Formation
  • Identifying Core Topics
  • Increase Followers
  • Content and Marketing Strategy
  • Quora Blogging
  • Quora Advertising
  • Structuring Answers
  • Promotion of QnA
  • Understanding App Store Optimization (ASO)
  • ASO Process
  • iOS Vs Google Play Store Optimization
  • AOS Terms & Variables
  • On Page ASO Factors
  • Off Page ASO Factors
  • Conversion Factors
  • Analyzing Performance
  • App Icon
  • Screenshot Optimization
  • The concept of programmatic advertising
  • What is programmatic advertising? Benefits & key terms
  • The programmatic advertising ecosystem
  • Methods of buying media
  • Header bidding principle
  • Strategies of buying media
  • Data and targeting
  • Advertising pricing models
  • Publishers and advertising formats
  • Creativity and strategy
  • Linking to your podcast
  • Embedding your podcast
  • Podcast websites
  • Sharing your podcast
  • Social media planning
  • Email newsletters
  • Becoming a podcast ambassador
  • Creating a podcast press kit
  • Where to send a podcast press kit
  • Community engagement
  • Introduction to Facebook messenger bots
  • A more in-depth look to Facebook Bot
  • How can Facebook Messenger Bots Grow Your Audience?
  • How to Qualify Facebook Messenger Traffic
  • The Classic Sales Funnel – Case Study
  • Dos and Don’ts of Marketing Through a Facebook Messenger Chat Bot
  • Latest Method to Create Your Own Facebook Messenger Bot
  • How to Drive More People to Your Facebook Messenger Chat Bot
  • The 10 main reasons why you should use Facebook Messenger bot marketing
  • Conclusion and next steps
  • What is a Chatbot?
  • How Big is the Chatbot Opportunity?
  • Why Do People Use Chatbots?
  • Why Do Businesses Use Chatbots?
  • Advantages and Disadvantages of Chatbots
  • How Do Chatbots Work?
  • How to Create a Chatbot
  • Steps to Building a Chatbot
  • How Much Do Chatbots Cost?
  • Should You Use Chatbots?

Digital Marketing Tools

Live Projects & Case Studies

Work on Live Projects

Learn through real-time Industry Projects sponsored by top Companies across Industries. Get mentored by industry experts who will provide their valuable feedback and suggestions on your Project Ideation, choice of tools and Implementation skills. Apply the learning from the course to real-time scenarios and get a solid Perspective of the Structure and Functions of an Industry.

Industry Based Case Studies

Reading a Case Study is a great way to know both the milestones and mishaps of a Business, Product or a Service. They give a profound insight into the Rights and Wrongs that occurred and its aftermath. Studying Industry-specific Case Studies could be the best way to immerse yourself in Research and Analysis on different topics covered in the course.

Our Awesome Instructors

Digital Marketing Certifications

Program Fee Details

  • 1,25,000/-
Exclusive Of GST
One time University Registration 5,000/-
  • 1,95,000/-
Exclusive Of GST
One time University Registration 5,000/-

Financial AID

Career Support

6 Course in One Programs
100% Placement Assistance

With over 1000+ hiring partners, our Learner's will have a vast number of placement opportunities to start their career in the booming field of UI/UX

6 Course in One Programs
Interview Preparation

Before sending you out to take up interviews an intensive session of Q&As, followed up with mock interviews is conducted, so that our students can crack the interviews at ease.

6 Course in One Programs
Personality Development Program

Effective Communication is a key skill for a successful career. We provide Soft Skill training, professional resume-writing help, and interpersonal skill training

Selection Process

Apply Online

Apply by filling a simple online form, click on Apply Now

Application Review

Your application will be reviewed by the faculty panel and shortlisted based on the eligibility.

Personal Interview

Shortlisted candidates will go through a Personal Interview at our centre.

Fee Payment upon Selection
Provisional Admission Letter

Fee payment as per the payment schedule to be paid.

Industry Speaks

6 Course in One Programs

As the rate of employment has gone down, the stock market has surged. As we find ourselves more socially distant from one another,

6 Course in One Programs

which is why those who can determine how best to use the internet for your business objectives are so necessary. They are called Digital Marketing Strategists.

6 Course in One Programs

There are so many great digital marketing techniques ranging from search, social and email marketing to improve the digital experience of your website

6 Course in One Programs

Technology has turned the world into a global village in terms of effortlessly connecting people from different countries and cultures. In the digital era, sharing information

Need more information about the Program ?

We are here to assist you. Submit the form with all your details, and our career counselors will get back to you at the earliest.

Frequently Asked Question

    The Post Graduate Program in Digital Marketing Strategy and Planning is an 11-month course offered Online and Classroom with live online sessions via the Learning Management System

Students will receive the Post Graduate Program certificate from Digital Academy 360 and Jain (Deemed to be University). 27 Certifications from Google, Facebook, LinkedIn and more…

On successful completion of the program, you will be awarded a Certificate from Jain (deemed-to-be) University. Apart from that, you will also receive certifications in Google Ads, Google Analytics, Facebook Blueprint, and Hubspot, which will immensely help with the placements.

You will be trained and guided by the best-in-class faculty at JUx. Furthermore, experienced professionals and industry authorities will also conduct Master-classes to offer inputs from within the industry.

    A dedicated mentor will be provided to solve all your live project related queries and help you to run live paid campaigns on google, Facebook and Instagram.

    Kindly note that there is no refund policy for this course once the payment is done. Refund policy will be applicable only to placement concerned issues. Read refund policy on placement in the fees section.

    You can speak to our career consultant and they will guide on how to enroll for a program.

    Good communication skills and who is passionate about a career in Digital Marketing can enroll in this program. We encourage Learner's from diverse backgrounds. No prior experience is required, as we teach from scratch. Learn from basics to advanced level.

Our Alumni Work In

We collaborate with top companies spanning various industrial segments, business models, and sectors.Our 500+ hiring partners offer students job openings across multiple job roles to suit their skills.