Content Writing

Content Writing is one of the most up and coming careers in today’s market. Everyone in any and every industry and domain requires a Content Writer to upgrade their businesses. The Content Writing Certification Program is a way to prepare you for the future in the field of writing and also a great way for you to gain valuable experience. Content Writing is about writing engaging, informative & interactive content that will help you communicate with your audience clearly and easily. On completion of the program, you will have a full skill set to write content for any domain in any industry. You will be able to research, learn and curate new and unique content yourself. This program focus on the complete basics to advanced understanding of all the concepts in writing, including the different forms of online & offline content. The structural flow, models and hands-on approach helps equip the students with a complete in-depth understanding on how to start writing content, create the required content, and finally deliver it efficiently

Course Start Date

14th July 2020


5 Weeks

Mode of Delivery

Online Instructor Led

About the Program

6 Course in One Programs
About Course

Content Writing is about writing engaging, informative & interactive content that will help you communicate with your audience clearly and easily.

6 Course in One Programs
Dedicated Career Assistance

Get 1:1 career counselling and mock interview sessions with hiring managers. Further your career with our 1000+ hiring partners.

6 Course in One Programs
Curated Mentorship

Work with a dedicated student mentor providing support with every step of the way. Get expert advice on the right career path

Key Highlights

Get Certified from Jain (Deemed-to-be university)
1 Certificate for completing all modules in Content Writing
Instructors from Jain (Deemed-to-be University) and Industry
Master Classes – Well Crafted Webinars and Workshops delivered by Industry Experts
Access to the latest tools and techniques along with their business applications
Weekly Assignments for better understanding of concepts
Curated Mentorship
24*7 LMS Support
Career Support – Webinars on Personality Development & 1:1 Career Counselling Sessions
Placement Assistance

Who Can Take This Program

Graduates who want to start a career or entry level working professionals who want to upskill and add to their expertise can join this course.

  • Working Professionals (upto 2 years of work experience)
  • Graduate


  • Essentials of Writing
  • Grammar (Punctuations, Sentence formation, Difference between American & British English and Common errors)
  • Tone & Its types
  • Style & Its Types
  • Difference between Digital Content & Offline Content
  • Structure & its types
  • Layout Guide
  • Word Count vs Character Count
  • Pre-Write
  • Draft
  • Write
  • Edit
  • Publish
  • Research and its Importance
  • Readability VS Searchability
  • Introduction to Search Engine
  • What is SEO
  • Basics of SEO
  • Keywords & its Importance
  • Keyword Research
  • Domain & Hosting
  • Website Planning
  • Wordpress Website - Practical
  • Types of Creative Writing
  • Ghostwriting
  • Script Writing
  • Dialogue Writing
  • Fiction Writing
  • NaNoWriMo
  • Wattpad
  • Types of Articles
  • Styles of Articles
  • Article Publishing Platforms
  • Book Reviews
  • Newsletter & Magazine Writing
  • The flow of a Research Paper
  • Structure Flow of a research paper
  • Article vs Research Papers
  • The flow of the scientific paper
  • Scientific Poster
  • Scientific Writing vs Research Writing
  • Tips for Blogging
  • Types of Blogs
  • Article vs Blog
  • Pillar Page
  • Blogging Platforms
  • Blogger
  • Tips & Techniques
  • Web Copywriting
  • Google Ads Copywriting
  • Product Descriptions
  • Taglines, Punchlines & Slogans
  • Strategies
  • Facebook
  • Instagram
  • Twitter
  • Linkedin
  • Meme
  • Strategies
  • Structure
  • Marketing Mails
  • Business Mails (Leave Request, Relieving Letter) To Be Added
  • Email Etiquettes
  • Tips for Web Content
  • Types of Websites
  • Guidelines & Safe Fonts
  • Content Analyze Tools
  • What is a White Paper
  • Structure
  • B2B White Papers
  • B2C White Papers
  • Tips & Techniques
  • How to write a Press Release
  • Structure
  • Uses
  • What are Testimonials
  • Why and How are they used
  • What are Case Studies
  • Structure
  • Types of Case Studies
  • Importance
  • Resume Writing
  • Grant Writing
  • Medical Writing
  • Proposal Writing
  • Writing a cover letter
  • User Manuals
  • Landing Pages
  • Logo software
  • Cover page designing - Canva
  • Structure, Format & Layouts
  • Platforms for Self Publishing
  • Strategic vs. Non Strategic Content
  • Permanent challenges in creating effective content:
  • Broader structure for creating content for social media
  • Creating and promoting brands with strategic content
  • Segmenting markets
  • Understanding the target segments
  • Road map to create strategic content
  • Maslow theory of human needs adapted to content strategy
  • Porter’s 5 force model
  • Websites for Content Writing Project
  • Writing Proposals
  • Using Hourly Tracking Software
  • Setting up Milestones
  • Payment through ESCROW
  • Withdrawing Dollar amounts through Paypal

Download Brochure for more information about the program

Course Outcome

Impart the required knowledge that ensures understanding of fundamental concepts, design and controls strategy, technical architecture, tools and techniques to secure information.

This course provides you with an overall understanding of Content Writing, the different types of online & offline content formats and how to write for any industry.

The course gives you a complete understanding on the tools used by Content Writers.

The students will be prepared to work on freelance projects.

And lastly, the students will be able to work in any industry and domain

Career Support

Attend innovative job fairs organised every 2 months across the country. Join in our recruitment drives with top tech companies looking for highly trained professionals.

Program Fee


Net Banking

Debit / Credit card

Demand Draft

Financial Aid

*Condition Apply. Please reach out to the admissions team for more details

Orientation and Batch Start Date

Online Instructor Led Mode


12th July 2020

Batch Start

14th July 2020

Our Hiring Partners

We collaborate with top companies spanning various industrial segments, business models, and sectors.
Our 500+ hiring partners offer students job openings across multiple job roles to suit their skills.

Suitable Job Roles

Are you still confused
about selecting the right course?

We are here to assist you. Submit the form with all your details, and our
career counselors will get back to you at the earliest.